19% of the Globe’s total eCommerce sales come from the United States. That means for every $100 spent on eCommerce globally, $19 is spent within the USA.
eCommerce sales in the United States have already reached $289.20 billion as of Q1 2024 and estimates to reach $1.22 trillion by the end of the year.
This post breaks down the eCommerce sales in the country over the years and also has estimates until 2029.
US eCommerce sales at a glance
- eCommerce sales in the United States accounted for $289.20 billion as of the first quarter of 2024 accounting for 15.9% of all retail sales in the country.
- The US eCommerce market will hit $1.22 trillion in sales by the end of 2024 and set a new peak.
- US eCommerce sales will grow at a CAGR of 8.99% between 2024 and 2029.
- Consumers will spend most on Hardware, Fashion and Food while shopping online.
Yearly US eCommerce sales
eCommerce sales in the United States stood at $1.10 trillion in 2023 achieving a new peak. The sales in 2024 are projected to reach $1.22 trillion and set a new peak.
Retail eCommerce sales in the United States have already reached $289.20 billion as of the first quarter of 2024.
This table shows the yearly growth of eCommerce sales in the United States:
| Year | US eCommerce Sales | Change from Previous Year |
| 2013 | $260.5 billion | 0.127 |
| 2014 | $297.0 billion | 0.14 |
| 2015 | $337.3 billion | 0.136 |
| 2016 | $383.5 billion | 0.137 |
| 2017 | $442.4 billion | 0.154 |
| 2018 | $506.7 billion | 0.145 |
| 2019 | $569.4 billion | 0.124 |
| 2020 | $807.1 billion | 0.417 |
| 2021 | $950.5 billion | 0.178 |
| 2022 | $1,012.2 billion | 0.065 |
| 2023 | $1,102.2 billion | 0.089 |
| 2024* | $1,223.0 billion | 0.1095 |
US eCommerce sales crossed the $1 trillion mark for the first time in 2022 when the total sales accounted for $1.01 trillion, which was a 6.5% increase from the previous year.
Despite occasional quarterly fluctuations, the country’s eCommerce sales have consistently shown upward annual growth trends.
The most notable boost came in 2020 when the eCommerce sales grew by a staggering 41.7% from the previous year. Covid19 pandemic has a lot to do with this growth.
Quarterly US eCommerce sales
As of the first quarter of 2024, US eCommerce sales reached $289.20 billion, reflecting a 2.09% increase from the previous quarter and an 8.59% increase from the same quarter of the previous year.
This table shows the quarterly growth in US eCommerce sales from 2018 to 2024:
| Time | US eCommerce Sales | Change from previous Quarter |
| Q1 2024 | $289.20 billion | 0.0208 |
| Q4 2023 | $283.29 billion | 0.0126 |
| Q3 2023 | $279.74 billion | 0.0253 |
| Q2 2023 | $272.82 billion | 0.0244 |
| Q1 2023 | $266.31 billion | 0.0061 |
| Q4 2022 | $264.69 billion | 0.0024 |
| Q3 2022 | $264.03 billion | 0.0226 |
| Q2 2022 | $258.17 billion | 0.0209 |
| Q1 2022 | $252.86 billion | 0.0357 |
| Q4 2021 | $244.14 billion | 0.0156 |
| Q3 2021 | $240.37 billion | -0.31% |
| Q2 2021 | $241.12 billion | 0.0284 |
| Q1 2021 | $234.44 billion | 0.1741 |
| Q4 2020 | $199.66 billion | -0.85% |
| Q3 2020 | $201.38 billion | -1.21% |
| Q2 2020 | $203.85 billion | 0.3188 |
| Q1 2020 | $154.57 billion | -1.28% |
| Q4 2019 | $156.58 billion | 2.15 |
| Q3 2019 | $153.27 billion | 0.0472 |
| Q2 2019 | $146.35 billion | 0.0474 |
| Q1 2019 | $139.71 billion | 0.0316 |
| Q4 2018 | $135.43 billion | 0.0196 |
| Q3 2018 | $132.82 billion | 0.0292 |
| Q2 2018 | $129.05 billion | 0.0532 |
| Q1 2018 | $122.53 billion |
Share of eCommerce sales in total retail sales
eCommerce accounts for 15.9% of the total retail sales in the United States as of the first quarter of 2024.
The share of US eCommerce sales in the total US retail sales have been rising consistently over the years and is set to cross 16% for the first time by the end of this year.
This table shows the share of eCommerce in total retail sales:
| Time | Share of eCommerce sales in total retail sales |
| Q1 2024 | 15.90% |
| 2023 | 15.30% |
| 2022 | 14.38% |
| 2021 | 14.60% |
| 2020 | 14.53% |
| 2019 | 10.55% |
| 2018 | 9.63% |
| 2017 | 8.78% |
| 2016 | 7.93% |
| 2015 | 7.13% |
| 2014 | 6.53% |
| 2013 | 5.88% |
US eCommerce sales projection (2024 to 2029)
The eCommerce sales in the United States are predicted to reach $1.22 trillion by the end of 2024. The market will keep on growing at a CAGR of 8.99% till 2029 and reach $1.88 trillion.
Top categories in US eCommerce
US Consumers will spend the most on DIY/Hardware ($252.8 billion), Fashion ($197.4 billion) and Food ($195.3 billion) while shopping online in 2024.
Looking at the future…
Electronics and Beverages will see a heavy spend by 2029. Sales of Tobacco products are set to double by 2029 as compared to 2024.
Here is an overview of the most popular categories in the US eCommerce market:
Final Word
US eCommerce sales have never seen a yearly downtrend and possibly won’t see one until 2029 unless a major world event occurs to hinder its growth. The sales numbers have recovered from the setback of Covid19 and we can expect them to reach $1.88 trillion by 2029.